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It’s one of the toughest conversations you’ll ever have – and one of the most important.  

If you’re worried about changes in your own memory or someone else’s, early diagnosis can make a difference and mean more options.  

Hear from Canadians with lived experience, then scroll down for resources to help make your conversation a productive one. 

Changes in memory, thinking, or mood don’t always mean dementia and some causes may be temporary or treatable. But when changes happen more often, they’re worth paying attention to. Starting the conversation can help you understand what’s happening and get the right care and support. 

Noticing changes in your memory?

Forgetting names or misplacing things can happen to anyone, but not all memory loss is a normal part of ageing. Learn what changes to look for, what you can do next and what to expect when you speak with a health care provider. 

Worried about someone’s else’s memory?

Maybe someone you care about is repeating questions, struggling with familiar routines, withdrawing socially or behaving differently. You may be worried about upsetting them or saying the wrong thing. Our conversation guide can help. 

Looking to better manage memory problems?

Small daily habits can help support a person’s memory and keep them independent longer. Learn about the differences between normal age-related memory loss, MCI and dementia, as well as practical strategies for managing memory concerns. 

Think Better Vision

Think Better Vision

Get regular eye exams and wear prescribed glasses or contacts.

Think Mental Stimulation

Think Mental Stimulation

Ensure quality education for all—and keep challenging your brain with learning and stimulating activities at every age.

Think Better Hearing

Think Better Hearing

Get your hearing checked, use a hearing aid if needed and reduce harmful noise exposure to protect your hearing and brain health.

Think Low LDL Cholesterol

Think Low LDL Cholesterol

Get screened for high LDL cholesterol from midlife and treat it if needed to protect your heart and brain health.

Think Mental Health

Think Mental Health

Seek effective treatment for depression and other mental health concerns to protect your wellbeing and brain health.

Think Head Protection

Think Head Protection

Prevent falls and wear a helmet when biking, playing sports or in any activity with a risk of head injury.

Think Exercise

Think Exercise

Aim for at least 150 minutes of moderate activity each week by staying active through exercise, sports and movement you enjoy.

Think Diabetes Management

Think Diabetes Management

Prevent or manage diabetes via diet, exercise and/or medication.

Think No Smoking

Think No Smoking

Stop smoking and seek support and/or treatment to help you quit.

Think Blood Pressure

Think Blood Pressure

Prevent or reduce hypertension through healthy eating, regular exercise and medication if needed, aiming to keep systolic blood pressure.

Think Healthy Weight

Think Healthy Weight

Maintain a healthy weight through balanced eating and regular exercise and address obesity as early as possible to protect your long-term health.

Think Less Alcohol

Think Less Alcohol

Limit alcohol consumption to 2 or 3 drinks per week or avoid it altogether.

Think Being Social

Think Being Social

Spend time with friends, family and participate in community activities.

Think Clean Air

Think Clean Air

Reduce air pollution exposure and get an air purifier for your home.

Small steps can make a big difference.

Small Steps, Big Difference is a public education campaign from the National Institute on Ageing that helps Canadians take practical steps to support their brain health and better understand changes in memory and thinking.

This year, we’re encouraging Canadians to do something that can be difficult but important: start the conversation about memory concerns.

Whether you’re noticing changes in yourself or someone you care about, you don’t need to diagnose the problem or have all the answers. Paying attention, talking openly and connecting with a health care provider can help provide greater clarity and access to support sooner.

The campaign also continues to help Canadians understand the actions we can take throughout our lives to support brain health and help reduce the risk of dementia. Supported by the Slaight Family Foundation, Small Steps, Big Difference brings together research, practical resources and the experiences of people affected by dementia to help Canadians take action.